CRM Marketer

Job description

About us:

Digital is eating the world; starting with your own idea has never been easier, but growing your startup into a sustainable business is harder than ever before. Corporates slowly die while startups are knocking on their doors and need to innovate rapidly in order to survive.

At Off The Record we recognize these challenges and help companies with business model innovation, paving the road to traction and long-term sustainable growth. We strongly believe in creativity blended with technology backed by data, obviously.

Our clients range from the coolest scale-ups in town such as Storytel, felyx and Scribbr to global multinationals like Philips and Nestlé. It's our mission to help our clients with a sustainable growth path for them to stand out from the noise in the digital jungle.

We work together with our clients and aren't simply for hire. We choose our clients wisely and look for mutual core values: humble, hustle & honest.

Off The Record - a label for growth, is a digital growth bureau in the heart of Amsterdam. We are part of Ace - a family of leading agencies.

Your mission:

At Off The Record we have multiple people working on scaling a business whenever they've achieved product-market fit, and your role would be to be responsible for all CRM related activities for our scale-up clients.

Experience has learned you that by analysing the product and target audience of a business you can create and come up with multiple customer segments, personalized communication flows based on proved personas and audiences. Furthermore, you are comfortable with presenting your findings and improvements to senior management in an informal but professional setup. As we are a data-driven organisation, you get excited to test and fiercely optimise deeper down the funnel to see where you can improve customer retention, lifetime value and/or referral tactics to sustainably grow our client's userbase.

Not only do you know how customers flow through the entire product, but you also have a deep understanding to analyse behaviour while looking at the customer journey and to map out existing gaps, improvements and tactics to iterate to figure out winning experiments.


Your experience & skills

  • 2-3 years of experience in CRM marketing at a B2C/B2B organisation or scale-up.
  • In-depth knowledge of customer audiences with a special focus on optimizing the whole funnel and not solely based on incoming acquisition campaigns
  • Full-funnel focus where you cross-reference customer behaviour in cohorts against activation and retention rates
  • You can create converting email (flows) and stellar copy
  • A deep understanding of customer behaviour and retention analytics.
  • A proven track record related to growing and optimizing customer userbases to significant numbers
  • Excellent written and oral communication in Dutch and English

This describes you best:

  • You are an extrovert but know when to listen to others
  • When you speak, you're not afraid to present your work to others (founders/CEO's/investors/stakeholders)
  • Crunching numbers and execution of experiment data analysis is what you do for breakfast
  • Hypothesis-driven practitioner and a life-long learner
  • Ability to prioritize tasks and manage deadlines in a fast-paced environment
  • Able to deal with multiple clients/projects during the week and still smile
  • You can keep things internal if needed, a lot of our work for clients is off the record...

In addition to the challenge, why we think you want to work here:

  • You will be part of an inspiring and ambitious group of people
  • We offer accelerated personal growth and career opportunities
  • We offer an attractive compensation package
  • Multiple (international) team-building events and activities
  • All the tech gear you need to get your best work done