Head of Growth

Job description

About us:

Digital is eating the world; starting with your own idea has never been easier, but growing your startup into a sustainable business is harder than ever before. Corporates slowly die while startups are knocking on their doors and need to innovate rapidly in order to survive.

At Off The Record we recognize these challenges and help companies with business model innovation, paving the road to traction and long-term sustainable growth. We strongly believe in creativity blended with technology backed by data, obviously.

Our clients range from the coolest scale-ups in town such as Storytel, felyx and Scribbr to global multinationals like Philips and Nestlé. It's our mission to help our clients with a sustainable growth path for them to stand out from the noise in the digital jungle.

We work together with our clients and aren't simply for hire. We choose our clients wisely and look for mutual core values: humble, hustle & honest

Off The Record - a label for growth, is a digital growth bureau in the heart of Amsterdam. We are part of Ace - a family of leading agencies

Your mission:

At Off The Record we have different teams working on scaling various European tech startups or digital brands to their next phase of growth, and in your role of Head of Growth you would be the strategic lead in such a team. Your experience enables you to quickly conceptualize their business model into a predictive growth model, which informs how their constellation of metrics contributes to their revenue goals. Not only are you numerically literate, but you can also translate data into strategical marketing and product assumptions. Based on your assessment, you will co-shape how our and their team will work on future initiatives and facilitate this during the quarterly stints we do for clients.

Overall, you are a strategic generalist but with deep knowledge of certain pillars such as performance marketing, CRM or product strategy. In most engagements, you are the client lead and will be accompanied by a specific function in performance, CRO or retention/engagement. A typical assessment of a client's challenge could be that your analysis resulted in a product strategy that would focus on product-market fit expansion and improved user onboarding. Another case could be that through plotting different scenarios in your growth model and an examination of their marketing activities, you scoped our team's work towards improving engagement metrics in order to increase long-term retention that drives their profitability per user.

Both at clients and internally, you will lead complex strategic initiatives and galvanize your team to reach goals. This also entails that you will train people around you in becoming a better growth practitioner and at the same time we at Off The Record will create an environment where you can grow as a leader.


Your experience & skills:

  • 3+ years of experience as a growth, product or marketing leader at a digital B2C organisation or consulting firm
  • You are comfortable navigating through BI and product analytics tools such as Tableau, Amplitude, Google 360, etc
  • You have a deep understanding of how different departments can contribute to bottom-line growth, and are able to translate data & observations into actionable growth strategies
  • You have a proven track record of leading initiatives, leading teams through OKRs and working cross-functionally to achieve goals
  • You are skilled in distilling your (teams) work in crisp and attractive reports or slide decks 
  • Ideally, you're deeply experienced in multiple acquisition channels (SEA, paid social, UGC)
  • Excellent written and oral communication in Dutch and English

This describes you best:

  • You are an extrovert but know when to listen to others
  • You are a natural leader and definitely not afraid to present your work to C-level stakeholders
  • You are highly structured and analytical and have a fluent understanding of how to interpret data and metrics
  • Hypothesis-driven practitioner and a life-long learner
  • Ability to prioritize tasks and manage deadlines in a fast-paced environment
  • Able to deal with multiple clients/projects during the week and still smile
  • You can keep things internal if needed, a lot of our work for clients is off the record...

In addition to the challenge, why we think you want to work here:

  • You will be part of an ambitious group of some of the smartest folks in town regarding growth and business venturing
  • We offer accelerated personal growth and career opportunities
  • We offer an attractive compensation package
  • Multiple (international) team-building events and activities. Did someone say Costa del Sol..?
  • All the tech gear you need to get your best work done
  • You'll be part of Ace, the newest and fast-growing agency collective in the Netherlands