Digital is eating the world; starting with your own idea has never been easier, but growing your startup into a sustainable business is harder than ever before. Corporates slowly die while startups are knocking on their doors and need to innovate rapidly in order to survive.
At Off The Record we recognize these challenges and help companies with business model innovation, paving the road to traction and long-term sustainable growth. We strongly believe in creativity blended with technology backed by data, obviously.
Our clients range from the coolest scale-ups in town such as Storytel, felyx and Scribbr to global multinationals like Philips and Nestlé. It's our mission to help our clients with a sustainable growth path for them to stand out from the noise in the digital jungle.
We work together with our clients and aren't simply for hire. We choose our clients wisely and look for mutual core values: humble, hustle & honest.
Off The Record - a label for growth, is a digital growth bureau in the heart of Amsterdam. We are part of Ace - a family of leading agencies.
At Off The Record we have multiple people working on scaling a business whenever they've achieved product-market fit and want to grow their customer base. Within those teams, your role would be to be responsible for top-funnel performance marketing initiatives for the A-class brands we work with.
Experience has learned you that by analyzing the product and target audience of a business you can create a good working hypothesis on what the best performing marketing mix would be, and you know when working on brand marketing would be worthwhile versus when it's not. As we are a data-driven organization, you get excited to test and fiercely optimize validated acquisition channels and squeeze out the lowest CAC possible for our clients, and have no issues reporting this in clear dashboards or condensed stakeholder reports.
By nature, you prefer to continuously iterate on your marketing strategy contrary to using old-school waterfall planning, but you also know when a long-term roadmap is necessary to get the job done. Not only are you obsessed with Google Ads, Facebook Ads and other frequently used advertising platforms but you are also interested to learn more about the whole spectrum of traction channels such as ATL, SEO, OOH, direct mail and many more.
Your experience & skills:
This describes you best:
In addition to the challenge, why we think you want to work here: